smashburger - integrated campaign
Overview
Price point and taste are the most important factors to the Smashburger consumer. So, when the brand wanted to launch a new menu, we created a product-focused integrated campaign.
my role
I wrote scripts for Hulu, Pandora, and TVC, as well as copy for bus backs, banner, and Waze ads. After this food-focused campaign, I caught myself reading menus and thinking about how I’d describe the restaurant’s burger.
