BUDWEISER - PLAYOFF HYPE VIDEO
OVERVIEW
Budweiser and the Colorado Avalanche wanted to highlight the hard work required to succeed in professional sports and beer production. We created a hype video using a mix of existing Budweiser assets and footage we captured. The video was made for social, but the Avalanche liked it so much they ran it on the Jumbotron throughout the playoffs.
MY ROLE
After writing the script, I helped our videographer pick out clips for match cuts. I also played production assistant on the shoot because that hockey gear isn’t going to carry itself.
MICHELOB ULTRA - SOCIAL CONTENT
OVERVIEW
Michelob wanted to solidify the connection between their beer and an active lifestyle. The only problem: ordinary social posts weren’t generating the engagement they were hoping to see.
MY ROLE
I worked to develop these “Break the Feed” concepts, a process that involved some very exhausting logistics conversations and some minor disagreements about physics. Once the ideas were finalized, I was a part of the execution, which included on-set creative solves and some cold toes.
ANHEUSER BUSCH - VAIL CONTENT PARTNERSHIP
OVERVIEW
Anheuser Busch wanted to create content for various Vail-owned resorts to post to their channels. To catch the viewer's attention, we created content that mixed in forced perspective, non-linear timelines, and unexpected visuals.
MY ROLE
Since we weren’t responsible for posting or copywriting, I focused on concept development and production challenges. The agency’s videographer and I spent hours talking through eye-catching visuals and the logistics needed to pull them off.
