SUNBUTTER Allergy Awareness Campaign
OVERVIEW
Sunbutter, an allergy-free peanut butter alternative, asked us to create a video that conveyed the emotional benefit of the product to the parents of allergy-sensitive kids. Additionally, they asked us to create content for school administrators who make purchasing decisions for the cafeterias.
MY ROLE
I helped develop the hero video, wrote the script, and contributed creative solves throughout production. After the video launched, I wrote website copy and Facebook ads tailored to each demographic.
Below are examples of how we used the same assets to message different groups through Facebook ads. The left column represents headlines and copy targeted at parents, the right was aimed at school administrators.
Don’t Let Food Come Between Them
Stock Your Cafeteria with Inclusive Ingredients
Send your kids to school with SunButter. It’s free of the 8 most common food allergens and chock full of nutritious goodness that kids eat up.
Nut-free foods can be difficult to find for your school. Introducing: SunButter, a delicious option that’s free of the 8 most common food allergens. Plus, it has 7g of protein per serving and more vitamins & minerals than nut butter. Get SunButter in your school.
The Perfect Lunchtime Companion
A Nut-Free Option for Your Cafeteria
Keep kids smiling with SunButter. Delicious, nutritious, and free of the top 8 allergens, this spread is lunchroom friendly and fun for all.
SunButter sunflower butter is free of the 8 most common food allergens and tastes great! SunButter gives parents, students, and teachers a reason to smile.
Spread Joy with SunButter Sunflower Spread
Get the Spread Your School Will Love
Send your kids to school with SunButter. It’s free of the 8 most common food allergens and chock full of nutritious goodness that kids eat up.
Nut-Free foods can be difficult to find for your school. Introducing: SunButter, a delicious option that’s free of the 8 most common food allergens. Plus, it has 7g of protein per serving and more vitamins & minerals than nut butter. Get SunButter in your school.
I also helped rewrite a lot of the website copy to speak to parents, administrators, and healthy eaters alike.
